July

Story & Brand Connection:
The July Hat honors the climactic final month of the historic Challenge of Champions between Lane Frost and Red Rock — one of the most unforgettable bull riding rivalries ever seen. This cap carries that legacy forward, celebrating grit, glory, and the western way of life.

Features & Specs:
Built with a comfortable curved bill and classic structured crown, the July Hat features bold embroidered detailing that speaks to timeless western character. Quality stitching and rugged materials ensure it holds its shape through everyday wear, whether you’re working on the ranch, heading to a rodeo, or out with friends.

Fit & Sizing:
Designed with an adjustable snapback closure, the July Hat fits most head sizes comfortably without being too tight or too loose. The curved visor helps shield your eyes from sun, dust, and open‑sky adventure.

Occasion & Styling:
Perfect for rodeo weekends, Fourth of July gatherings, ranch days, or everyday casual wear — this hat pairs naturally with denim, boots, and your favorite western tees or flannels. It’s a piece that wears as well in town as it does under big western skies.

Care Instructions:
Spot clean with a damp cloth and allow to air dry to keep the embroidery and shape looking sharp.